Why Resellers Should Embrace Digital Door Phones: Opportunities, Benefits, and Future-Proofing

The real estate industry is in the midst of a digital revolution. New technologies, increased security demands, and rising expectations from administrators, developers, and end-users mean that access control and door phones are no longer just hardware—they are now intelligent, cloud-based solutions that create value across the entire real estate market.

Resellers who position themselves early with powerful digital solutions like WelcomeBob gain a significant competitive edge for future clients and projects.

Market Analysis: Digital Access Control is Growing Explosively

According to PropTech Denmark and the CBRE PropTech Outlook 2024, digital access control is among the fastest-growing segments in proptech. More and more property managers, developers, and end-users are demanding solutions that are flexible, secure, and easy to implement.

Key market drivers:

• **Increased focus on safety and security:** Especially in housing associations, co-working spaces, and commercial properties, there is a growing demand for documented access, video surveillance, and flexible access rights.
• **Flexible and scalable solutions:** Properties require systems that can be expanded and adapted over time without significant installation costs.
• **Digital transformation:** Integration with booking systems, facility management, and energy optimisation is increasingly a requirement.
• **New business models:** Subscription-based services and remote support are gaining traction—for both resellers and installers.

*"The market for cloud-based access control is expected to grow by over 12% annually in Europe through 2030."* – Security Industry Association, 2023

Benefits for Resellers: More Than Just Hardware

Embracing digital door phones isn't just about selling a product—it's about delivering complete access solutions that create long-term value for the reseller, installer, and end customer.

### 1. Easy and Fast Installation

• **Wireless units:** No need for cables or server rooms—the installation can often be completed in a few hours by a standard electrician.
• **Minimal need for specialised knowledge:** The systems are plug-and-play, and WelcomeBob offers training and certification for partners.
• **Example:** A property in Aarhus had 12 WelcomeBob units installed in less than a workday—without residents having to move out or be visited by multiple technicians.

*"Wireless access systems reduce installation costs by up to 40% compared to traditional solutions."* – Building Supply DK, 2024

### 2. New Revenue Streams and Recurring Business

• **Cloud platform = subscription:** Resellers can offer subscription-based access to the platform, ongoing updates, and support.
• **Services and upgrades:** Opportunity to sell extra features, integrations, or hardware upgrades over time.
• **Example:** Several resellers have built a steady income through service agreements, offering remote support and continuous software updates to administrators.

### 3. Differentiation and Branding

• **Strong market position:** Digital access solutions signal innovation and future-proofing—to developers, administrators, and end-users alike.
• **Proven results:** Industry reports show that resellers offering digital solutions experience higher customer loyalty and more repeat business.
• **Example:** A reseller in Copenhagen has won several tenders with major real estate companies specifically because of their experience with digital door phones.

*"Resellers offering digital access solutions experience 25% higher customer loyalty and more repeat business."* – Security Industry Association, 2023

### 4. Stronger Partnerships and Networks

• **Collaboration with installers:** WelcomeBob supports a network of certified installers, making it easier to bid on larger projects and ensure high quality.
• **Joint marketing:** Opportunities for co-branding and joint campaigns that increase visibility among both developers and administrators.

Future-Proofing and Scalability

The Danish real estate market is rapidly moving towards digital access solutions. According to the PwC PropTech Survey 2024, 78% of property managers expect to invest in cloud-based access solutions within the next three years. Resellers who already have experience with products like WelcomeBob will have a significant head start.

### Integration and upgrades:

• **Software updates:** New features, security updates, and integrations can be added without physical intervention.
• **Integration with proptech:** Ability to connect access control with booking systems, facility management, and energy optimisation.
• **Example:** A reseller in Odense helped a developer integrate WelcomeBob into a new office building, so access control and meeting room booking are now combined in a single app.

Customer Cases and Best Practices

Several Danish properties have already switched to digital door phones and are experiencing:

• **Fewer errors and lower operating costs:** According to the Danish Construction Association, properties that upgrade to digital access solutions experience fewer errors and lower total costs over time.
• **Higher satisfaction among administrators and residents:** User-friendliness and flexibility score high in user surveys.
• **Faster installation and less need for ongoing service visits:** The solutions can often be supported remotely, saving time and resources.

*"Properties that digitise access control experience both higher resident satisfaction and lower operating costs."* – The Danish Property Federation, 2024

Practical Tips for Resellers

1. Become a certified partner: Participate in WelcomeBob's training programme and get access to support, marketing materials, and technical advice.

2. Build your network: Collaborate with installers, property managers, and developers to create joint projects.

3. Market your solutions: Use SEO-optimised content on your website—for example, 'wireless access control,' 'digital door phone,' and 'proptech solutions'.

4. Offer demos and consultations: Invite clients to experience the system firsthand and receive advice on integration and operation.

5. Stay up-to-date with the industry: Keep informed through PropTech Denmark, the Security Industry Association, and relevant trade fairs and conferences.

Future Outlook: What Will the Next Few Years Bring?

• **AI and automation:** More access control systems are now integrating AI for facial recognition and automated access management.
• **Sustainability:** Digital systems reduce energy consumption and CO₂ footprint compared to older, wired solutions.
• **Security and compliance:** New EU data security regulations make cloud-based solutions with strong encryption even more attractive.

*"Gartner predicts that over 60% of access systems in new properties will be cloud-based by 2027."* – Gartner, 2024

Conclusion

Digital door phones are no longer the future—they are the present for the real estate market. As a reseller, WelcomeBob enables you to offer a solution that meets the market's demands for security, flexibility, and digitisation. With easy installation, recurring service, and strong industry partners, you gain both an attractive business and satisfied customers.